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~person:"Abdelli, Mohammed El Amine"
~person:"Battenfeld, Dirk"
~subject:"Category Management"
~subject:"Germany"
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Category Management
Germany
Retail assortment
5
Sortiment
5
Category management
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Consumer behaviour
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2
Brand
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Brand management
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Conjoint-Analyse
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Lieferantenmanagement
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Markenartikel
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Abdelli, Mohammed El Amine
Battenfeld, Dirk
Kök, A. Gürhan
5
Fisher, Marshall L.
4
Olbrich, Rainer
4
Riekhof, Hans-Christian
4
Schröder, Hendrik
4
Schäfers, Tobias
4
Wiebach, Nicole
4
Buhr, Carl-Christian
3
Hübner, Alexander
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Kurtuluş, Mümin
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Nakkas, Alper
3
Rudolph, Thomas
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Rühl, Andreas
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Steinicke, Steffen
3
Teuber, Sebastian
3
Vaidyanathan, Ramnath
3
Verhoef, Peter C.
3
Zielke, Stephan
3
Ahlert, Dieter
2
Anupindi, Ravi
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Beneke, Justin
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Cachon, Gérard P.
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Cadeaux, Jack
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Dekimpe, Marnik G.
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Diels, Jana Luisa
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Fasolo, Barbara
2
Feller, Marc
2
Grewe, Gundula
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Gupta, Sachin
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Hertwig, Ralph
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Hildebrandt, Lutz
2
Hong, Sungtak
2
Huber, Michaela
2
Kasper, Benedikt
2
Klock, Stephan
2
Kobmann, Werner
2
Kotouc, Alexander Johannes
2
Kurtulus, Mumin
2
Lensker, Peter
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Competitive advantage, strategy and innovation in Africa : issues and applications
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
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ECONIS (ZBW)
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Determinants of category management : test of the easy shopping mediating role between efficient assortments and shopping time
Chebbi, Hanen
;
Khouaja, Sihem Nasr
;
Abdelli, Mohammed …
- In:
Competitive advantage, strategy and innovation in …
,
(pp. 85-102)
.
2024
Persistent link: https://www.econbiz.de/10014497370
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2
Sortimentsgestaltung durch Herstellermarken oder Handelsmarken : zu den betriebswirtschaftlichen Grenzen der Verbreitung von Handelsmarken
Olbrich, Rainer
;
Grewe, Gundula
;
Battenfeld, Dirk
- In:
Marketing-Controlling mit POS-Daten : Analyseverfahren …
,
(pp. 325-348)
.
2006
Persistent link: https://www.econbiz.de/10003387660
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3
Konfliktpotenziale im Rahmen des Category Management : zur Integrationsfähigkeit der herstellerseitigen Markenführung und der Sortimentspolitik des Handels
Battenfeld, Dirk
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 85-105)
.
2001
Persistent link: https://www.econbiz.de/10001631018
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