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~person:"Abeler, Johannes"
~person:"Park, Young-Hoon"
~subject:"Verkaufsförderung"
~subject:"Wirtschaftstheorie"
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Verkaufsförderung
Wirtschaftstheorie
Kundenbindungsprogramm
7
Loyalty program
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Abeler, Johannes
Park, Young-Hoon
Bijmolt, Tammo H. A.
4
Nevo, Aviv
3
Verhoef, Peter C.
3
Wolfram, Catherine D.
3
Bauer, Hans H.
2
Breugelmans, Els
2
Dorotic, Matilda
2
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2
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Li, Zonghuo
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Reutterer, Thomas
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Waldman, Michael
2
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Ba, Sulin
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Chen, Haipeng
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Cheng, T. C. E.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
2
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
3
Essays in behavioral economics
Abeler, Johannes
-
2008
Persistent link: https://www.econbiz.de/10003733109
Saved in:
4
Essays in behavioral economics
Abeler, Johannes
-
2008
Persistent link: https://www.econbiz.de/10003733110
Saved in:
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