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~person:"Abeysekera, Indra"
~person:"Balmer, John M. T."
~subject:"Marketingmanagement"
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Search: subject_exact:"Corporate reputation"
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Marketingmanagement
Corporate reputation
43
Firmenimage
43
Corporate culture
25
Unternehmenskultur
25
Brand architecture
24
Markenarchitektur
24
Brand management
22
Markenführung
22
Marketing management
14
Public relations
11
Öffentlichkeitsarbeit
11
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6
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5
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corporate marketing
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Abeysekera, Indra
Balmer, John M. T.
Podnar, Klement
7
Balmer, John M.T.
6
Melewar, T. C.
5
Foroudi, Pantea
4
Burghausen, Mario
3
Keller, Kevin Lane
3
Urde, Mats
3
Aaker, David A.
2
Cornelius, Britta Elisabeth
2
Dowling, Grahame R.
2
Foroudi, Mohammad Mahdi
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Gegner, Martin
2
Glogger, Anton
2
Greyser, Stephen A.
2
Görgen, Frank
2
Hildebrand, Diogo
2
Jeon, Byung Joo
2
Johansen, Trine Susanne
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Jones, Joseph
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Jung, Hong Seob
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Kim, Kyung Hoon
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Kitchen, Philip J.
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Lu, Wei
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Luo, Xueming
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Maurer, Fabian
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Meyer, Jörn-Axel
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Sen, Sankar
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Wiedmann, Klaus-Peter
2
Abratt, Russell
1
Acikdilli, Gaye
1
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European journal of marketing : EJM
4
The journal of brand management : an international journal
3
Corporate communications : an international journal
2
Foundations of corporate heritage
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
14
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1
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
6
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
7
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
8
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
9
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
10
Corporate communication and corporate marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
1
2
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