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~person:"Abeza, Gashaw"
~person:"Calabuig-Moreno, Ferran"
~subject:"Online-Marketing"
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Abeza, Gashaw
Calabuig-Moreno, Ferran
Athey, Susan
4
Breuer, Markus
4
Ellison, Glenn
4
Görlich, Daniel
4
Boerman, Sophie C.
3
Evans, Nathaniel J.
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International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
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ECONIS (ZBW)
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Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
2
Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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