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~person:"Abirami, U."
~person:"Hung, Kineta"
~subject:"Brand image"
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International journal of economic research
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ECONIS (ZBW)
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Role of celebrity : brand congruency in building brand image
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of economic research
12
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011419403
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