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~person:"Abolhasani, Morteza"
~subject:"Filmwirtschaft"
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Filmwirtschaft
Advertising
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Consumer behaviour
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Music
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Music industry
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Musik
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Musikwirtschaft
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Werbung
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music
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Brand attitudes
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Heidegger
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Information processing theory
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Music liking
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Music mode
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attitude
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authenticity
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identity
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Abolhasani, Morteza
Vogel, Harold L.
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Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
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