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~person:"Abraham, Christopher"
~person:"Gupta, Ruchika"
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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2
A structural equation model to assess behavioural intention to use biometric enabled e-banking services in India
Gupta, Ruchika
;
Varma, Siddharth
- In:
International journal of business information systems : …
31
(
2019
)
4
,
pp. 555-572
Persistent link: https://www.econbiz.de/10012144953
Saved in:
3
Customer perception and behavioral intention to use biometric-enabled e-banking services in India
Varma, Siddharth
;
Gupta, Ruchika
- In:
Business analytics and cyber security management in …
,
(pp. 137-146)
.
2017
Persistent link: https://www.econbiz.de/10011586306
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