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~person:"Abrantes, José Luís"
~person:"Brennan, Linda"
~person:"Centeno, Edgar"
~subject:"Consumer behaviour"
~subject:"Social Marketing"
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Abrantes, José Luís
Brennan, Linda
Centeno, Edgar
Arnould, Eric J.
4
Cayla, Julien
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Alt, Elisabeth
2
Gelbrich, Katja
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Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
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2
Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena
;
Castaño, Raquel
;
Felix, Reto
;
Centeno, …
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
Saved in:
3
The effect of personality traits on private brand consumer tendencies : a cross-cultural study of Mediterraniean countries
Herstein, Ram
;
Tifferet, Sigal
;
Abrantes, José Luís
; …
- In:
Cross cultural management : an international journal
19
(
2012
)
2
,
pp. 196-214
Persistent link: https://www.econbiz.de/10009541919
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