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~person:"Abratt, Russell"
~person:"Bawa, Anupam"
~person:"Sanchez, Joaquin"
~subject:"Corporate brand"
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Corporate brand
Brand architecture
8
Markenarchitektur
8
Brand management
6
Corporate reputation
6
Firmenimage
6
Markenführung
6
Corporate Social Responsibility
3
Corporate culture
3
Corporate social responsibility
3
Unternehmenskultur
3
Brand
2
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Markenartikel
2
Markenimage
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Supplier relationship management
2
Brand associations
1
Brand authenticity
1
Brand concept map
1
Business ethics
1
Business start-up
1
Confidence
1
Conscientious corporate branding
1
Corporate foundations
1
Digitalisierung
1
Digitization
1
Environmental consciousness
1
Ereignisstudie
1
Ethical leadership
1
Ethicalization
1
Event studies
1
Event study
1
Financial performance
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Firm performance
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Abratt, Russell
Bawa, Anupam
Sanchez, Joaquin
Balmer, John M. T.
2
Balmer, John M.T.
2
Mingione, Michela
2
Podnar, Klement
2
Anisimova, Tatiana
1
Balmern, John M. T.
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Becerra, Manuel
1
Calabrò, Andrea
1
Chen, Weifeng
1
De Roeck, Kenneth
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Galluci, Carmen
1
Gerwe, Oksana
1
Haahtela, Kari
1
Hesse, Andreas
1
Isiksal, Didem Gamze
1
Jacobs, Nele
1
Jit Singh Mann, Bikram
1
Karaosmanoglu, Elif
1
Kato, Takumi
1
Kaur, Mandeep
1
Liljander, Veronica
1
Maon, François
1
Monfort, Abel
1
Pace, Stefano
1
Palazzo, Maria
1
Roper, Stuart
1
Saha, Anirban
1
Saji, K.B.
1
Santulli, Rosalia
1
Sarasvuo, Sonja
1
Schmidt, Holger J.
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Silva, Rosario
1
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Decision
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Journal of business research : JBR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Economic impact of corporate foundations : an event analysis approach
Monfort, Abel
;
Villagra, Nuria
;
Sanchez, Joaquin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 159-170
Persistent link: https://www.econbiz.de/10012420356
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
Saved in:
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