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~person:"Abratt, Russell"
~person:"Bawa, Anupam"
~subject:"Brand"
~subject:"Corporate brand"
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Corporate brand
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Abratt, Russell
Bawa, Anupam
Balmer, John M. T.
6
Dev, Chekitan S.
4
Hakenes, Hendrik
4
Peitz, Martin
4
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Mingione, Michela
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
2
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
3
Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
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