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~person:"Abratt, Russell"
~person:"De Roeck, Kenneth"
~subject:"Corporate brand"
~subject:"Public relations"
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Corporate brand
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Brand architecture
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Markenarchitektur
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Corporate reputation
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Firmenimage
6
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corporate branding
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Abratt, Russell
De Roeck, Kenneth
Balmer, John M. T.
7
Balmer, John M.T.
3
Anisimova, Tatiana
2
Aspara, Jaakko
2
Crisafulli, Benedetta
2
Kadembo, Ernest M.
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Makasi, Africa
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Melewar, T. C.
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Mingione, Michela
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Nyagadza, Brighton
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European management review : the journal of the European Academy of Management
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth
;
Maon, François
;
Lejeune, Christophe
- In:
European management review : the journal of the …
10
(
2013
)
3
,
pp. 137-151
Persistent link: https://www.econbiz.de/10010227362
Saved in:
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