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~person:"Abratt, Russell"
~person:"De Roeck, Kenneth"
~subject:"Corporate brand"
~subject:"Unternehmensethik"
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Corporate brand
Unternehmensethik
Brand architecture
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Markenarchitektur
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Markenführung
7
Corporate reputation
6
Firmenimage
6
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5
Unternehmenskultur
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Corporate Social Responsibility
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Corporate social responsibility
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Lieferantenmanagement
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Marketing
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Marketingmanagement
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Public relations
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corporate branding
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Öffentlichkeitsarbeit
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Brand
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Brand authenticity
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Brand image
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Business start-up
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Confidence
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Conscientious corporate branding
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Consumer behaviour
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Corporate marketing
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Digitalisierung
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Digitization
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Environmental consciousness
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Ethical leadership
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Abratt, Russell
De Roeck, Kenneth
Mingione, Michela
3
Balmer, John M. T.
2
Balmer, John M.T.
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Bang, Nguyen
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Biraghi, Silvia
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Gambetti, Rossella C.
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Ind, Nicholas
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Melewar, T. C.
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Journal of business research : JBR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
3
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
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