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~person:"Abratt, Russell"
~person:"De Roeck, Kenneth"
~subject:"Corporate brand"
~subject:"corporate branding"
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Corporate brand
corporate branding
Brand architecture
8
Markenarchitektur
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Brand management
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Markenführung
7
Corporate reputation
6
Firmenimage
6
Corporate culture
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Unternehmenskultur
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Business ethics
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Corporate Social Responsibility
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Corporate social responsibility
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Lieferantenmanagement
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Marketing
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Marketing management
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Marketingmanagement
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Public relations
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Reputation
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Supplier relationship management
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Unternehmensethik
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Öffentlichkeitsarbeit
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Brand
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Brand authenticity
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Brand image
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Business start-up
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Confidence
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Conscientious corporate branding
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Consumer behaviour
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Corporate marketing
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Digitalisierung
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Digitization
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Environmental consciousness
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Ethical leadership
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Abratt, Russell
De Roeck, Kenneth
Balmer, John M. T.
3
Mingione, Michela
3
Anisimova, Tatiana
2
Balmer, John M.T.
2
Maon, François
2
Podnar, Klement
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Adjaison, Geoffrey Kwasi
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Alleyne, Lloydon B.
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Amoako, George Kofi
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Amujo, Olusanmi C.
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Balmern, John M. T.
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Bang, Nguyen
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Bartholmé, Roland H.
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Becerra, Manuel
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Biraghi, Silvia
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Büttner, Marion
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Calabrò, Andrea
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Chen, Weifeng
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Farshid, Mana
1
Finch, Henry
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Foroudi, Mohammad Mahdi
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Foroudi, Pantea
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Foster, Tim
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Galluci, Carmen
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Gambetti, Rossella Chiara
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Gerwe, Oksana
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European management review : the journal of the European Academy of Management
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
4
Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth
;
Maon, François
;
Lejeune, Christophe
- In:
European management review : the journal of the …
10
(
2013
)
3
,
pp. 137-151
Persistent link: https://www.econbiz.de/10010227362
Saved in:
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