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~person:"Abratt, Russell"
~subject:"Telecommunications industry"
~type_genre:"Case study"
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Abratt, Russell
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Storytelling in reputation management : the case of Nashua Mobile South Africa
Mittins, Merlyn
;
Abratt, Russell
;
Christie, Peter
- In:
Management decision : MD
49
(
2011
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10009155511
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