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~person:"Aburub, Faisal"
~person:"Florido-Benítez, Lázaro"
~subject:"Internet marketing"
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Internet marketing
Mobile Business
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Aburub, Faisal
Florido-Benítez, Lázaro
Bart, Yakov
4
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4
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Benchmarking : an international journal
1
International journal of leisure and tourism marketing : IJLTM
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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International mobile marketing : a satisfactory concept for companies and users in times of pandemic
Florido-Benítez, Lázaro
- In:
Benchmarking : an international journal
29
(
2022
)
6
,
pp. 1826-1856
Persistent link: https://www.econbiz.de/10013370974
Saved in:
2
The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Alnawas, Ibrahim
;
Aburub, Faisal
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 313-322
Persistent link: https://www.econbiz.de/10011528732
Saved in:
3
The effects of mobile applications as a marketing tool in airport infrastructure and airlines
Florido-Benítez, Lázaro
;
Alcázar Martínez, Benjamin del
- In:
International journal of leisure and tourism marketing …
4
(
2015
)
3/4
,
pp. 222-240
Persistent link: https://www.econbiz.de/10011541332
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