//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Acharya, Meena"
~person:"Viswanathan, Madhu"
~person:"Zant, Wouter"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bedarfsdeckungswirtschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Subsistence economy
29
Subsistenzwirtschaft
29
Consumer behaviour
8
Konsumentenverhalten
8
Developing countries
7
Entwicklungsländer
7
poverty
7
Nachhaltige Entwicklung
6
Sustainable development
6
Analphabetismus
5
Armut
5
Armutsbekämpfung
5
Business start-up
5
Entrepreneurship
5
Entrepreneurship approach
5
Illiteracy
5
Poverty
5
Poverty reduction
5
Unternehmensgründung
5
India
4
Indien
4
macromarketing
4
subsistence marketplaces
4
Basic needs
3
Grundbedürfnisse
3
Market research
3
Marktforschung
3
USA
3
United States
3
entrepreneurship
3
subsistence
3
Globalisierung
2
Globalization
2
Malawi
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Social capital
2
Social network
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
28
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
29
Graue Literatur
6
Non-commercial literature
6
Arbeitspapier
5
Working Paper
5
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
29
Author
All
Acharya, Meena
Viswanathan, Madhu
Zant, Wouter
Venugopal, Srinivas
10
Sridharan, Srinivas
6
Elaydi, Raed
5
Gau, Roland
5
Jardón, Carlos M.
5
Rosa, Jose Antonio
5
Antony, Jürgen
3
Hilson, Gavin M.
3
Jung, Kiju
3
Klarl, Torben
3
Seleka, Tebogo B.
3
Sreekumar, Arun
3
Taylor, J. Edward
3
Angelsen, Arild
2
Arli, Denni
2
Arslan, Aslıhan
2
Barrios, Andrés
2
Blocker, Christopher P.
2
Chakrabarti, Ronika
2
Christensen, Lisa Jones
2
Davidova, Sofia
2
Ekici, Ahmet
2
Elliot, Esi A.
2
Ferdous, Ahmed Shahriar
2
Gollin, Douglas
2
Grancelli, Bruno
2
Hasan, Md. Rajibul
2
Ingenbleek, Paul T. M.
2
Jae, Haeran
2
Jamal, Vali
2
Khare, Apoorv
2
Kolk, Ans
2
Lowe, Ben
2
Petrovici, Dan
2
Rafsnider, Giles T.
2
Ritchie, Robin
2
Rivera-Santos, Miguel
2
Rogerson, Richard Donald
2
Russell, Roslyn
2
more ...
less ...
Published in...
All
Journal of business research : JBR
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing
3
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
European review of agricultural economics
1
Journal of global marketing
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of teaching in international business
1
Marketing theory
1
The World Bank economic review
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Global virtual immersion in a post-Covid world : lessons learned in moving from sympathy to informed empathy in subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
;
Duncan, Ronald
; …
- In:
Journal of teaching in international business
33
(
2022
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10013483143
Saved in:
2
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu
;
Umashankar, Nita
;
Sreekumar, Arun
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
Saved in:
3
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu
;
Baskentli, Sara
;
Gallage, H. P. …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10012534363
Saved in:
4
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
5
Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012590308
Saved in:
6
If smallholder farmers have access to the world market : the case of tobacco marketing in Malawi
Zant, Wouter
- In:
European review of agricultural economics
47
(
2020
)
4
,
pp. 1402-1437
Persistent link: https://www.econbiz.de/10012313300
Saved in:
7
Subsistence marketplaces : challenges and opportunities
Viswanathan, Madhu
;
Elaydi, Raed
;
Gau, Roland
; …
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10012534191
Saved in:
8
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
9
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
10
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->