Nuryakin; Maryati, Tri - In: Cogent business & management 9 (2022) 1, pp. 1-19
green marketing performance. According to the result, the critical role of green innovation and green competitive advantage … were solutions to achieving green marketing performance. The researchers implemented the moderating role of experience … manager or owner and education to enhance green marketing performance. A total of 223 samples of Batik SMEs in Yogyakarta …