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~person:"Acikgoz, Fulya"
~subject:"Consumer behaviour"
~subject:"Zielgruppe"
~type_genre:"Aufsatz im Buch"
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Digital marketing strategies and models for competitive business
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ECONIS (ZBW)
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What makes people share? : the effects of online ads on consumers' sharing intentions
Erkan, Ismail
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Acikgoz, Fulya
- In:
Digital marketing strategies and models for competitive …
,
(pp. 187-203)
.
2020
Persistent link: https://www.econbiz.de/10012231315
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