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~person:"Adams, Gabrielle S."
~person:"Aggarwal, Pankaj"
~source:"econis"
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Advertising effects
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agency in identity expression
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brand anthropomorphism
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Adams, Gabrielle S.
Aggarwal, Pankaj
Horioka, Charles
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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When it pays to be kind : the allocation of indirect reciprocity within power hierarchies
Inesi, M. Ena
;
Adams, Gabrielle S.
;
Gupta, Anurag
- In:
Organizational behavior and human decision processes : …
165
(
2021
),
pp. 115-126
Persistent link: https://www.econbiz.de/10012610387
Saved in:
2
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
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