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~person:"Adams, Russell"
~person:"Blaskey, John"
~person:"Gopalakrishna, Srinath"
~subject:"Marketingmanagement"
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Marketingmanagement
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Trade fair
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Adams, Russell
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Exporting-Key Considerations For International Business Growth : Products, Communication, Brands, Trade Shows, Channels, Culture, and Cash!
Houlier, Laurent
-
2020
Cover -- Title Page -- Copyright -- Abstract -- Contents -- Acknowledgments -- Endorsements -- Foreword -- Preface -- Chapter 1: Products and Services: Adapting for Export Markets -- Chapter 2: Intellectual Property (IP): Protecting and Leveraging Brands -- Chapter 3: Communication: Bridging...
Persistent link: https://www.econbiz.de/10012691547
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2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
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