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~person:"Adamson, Brent"
~person:"Naudé, Peter"
~subject:"Sensemaking approach"
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Search: subject_exact:"B-to-B-Marketing"
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Sensemaking approach
B-to-B-Marketing
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11
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11
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8
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Adamson, Brent
Naudé, Peter
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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Understanding network picture complexity : an empirical analysis of contextual factors
Ramos, Carla
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 951-972
Persistent link: https://www.econbiz.de/10009656733
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2
Using actors' perceptions of network roles and positions to understand network dynamics
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 259-269
Persistent link: https://www.econbiz.de/10009544757
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