//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Adamson, Brent"
~person:"Terho, Harri"
~subject:"Procurement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Procurement
B-to-B-Marketing
20
Business-to-business marketing
20
Selling
15
Verkauf
15
Salespeople
10
Verkaufspersonal
10
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
5
Marketingmanagement
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Supplier relationship management
4
Beschaffung
3
Erfolgsfaktor
3
Sales
3
Success factor
3
B2B
2
Betriebliche Wertschöpfung
2
Bundling strategy
2
Group decision-making
2
Gruppenentscheidung
2
Internet marketing
2
Leistungsbündel
2
MOA framework
2
Measurement development
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
Portfolio selection
2
Portfolio-Management
2
Social Web
2
Social media
2
Social selling
2
Social web
2
Value creation
2
Value-based selling
2
Absatz
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
2
German
1
Author
All
Adamson, Brent
Terho, Harri
Kleinaltenkamp, Michael
9
Nolte, Philipp Johannes
4
Backhaus, Klaus
3
Jacob, Frank
3
Johnston, Wesley J.
3
Ritter, Thomas
3
Schaffrath, Kathrin
3
Schoenherr, Tobias
3
Sharma, Arun
3
Bird, Anna
2
Fließ, Sabine
2
Gaubinger, Kurt
2
Hallikas, Jukka
2
Hansen, Felix
2
Kindermann, Harald
2
Klöter, Ralf
2
Lasogga, Frank
2
Makkonen, Hannu Sakari
2
Mantena, Ravi
2
Mojir, Navid
2
Paesbrugghe, Bert
2
Rangarajan, Deva
2
Rolfes, Ludger
2
Schiele, Holger
2
Schmidt, Karl
2
Sheth, Jagdish N.
2
Sudhir, K.
2
Wentzel, Daniel
2
Werani, Thomas
2
Aarikka-Stenroos, Leena
1
Aitken, Alan
1
Alghababsheh, Mohammad
1
Alonso-Garcia, Javier
1
Andersen, Otto
1
Andersson, Per
1
Andersson, Svante
1
Arshi, Tahseen Anwer
1
Ashnai, Bahar
1
Aufderheide, Detlef
1
more ...
less ...
Published in...
All
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
Konsens ist Trumpf
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
9
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011534981
Saved in:
3
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->