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~person:"Adamson, Brent"
~person:"Voeth, Markus"
~subject:"Industrial goods"
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Industrial goods
B-to-B-Marketing
25
Business-to-business marketing
25
Selling
7
Verkauf
7
Deutschland
6
Germany
6
Lieferantenmanagement
6
Supplier relationship management
6
Bundling strategy
5
Erfolgsfaktor
5
Investitionsgütermarketing
5
Leistungsbündel
5
Salespeople
5
Success factor
5
Verkaufspersonal
5
Theorie
3
Theory
3
Beschaffung
2
Business-to-Business-Marketing
2
Group decision-making
2
Gruppenentscheidung
2
Industriegüter
2
Marketing theory
2
Marketingtheorie
2
Negotiations
2
Procurement
2
Verhandlungen
2
Advertising effects
1
Bargaining theory
1
Beziehungsmarketing
1
Brand
1
Competitive advantage
1
Controlling
1
Empirical method
1
Empirische Methode
1
Event marketing
1
Event-Marketing
1
Implementation
1
Industrieprodukt
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Adamson, Brent
Voeth, Markus
Backhaus, Klaus
6
Alexander, Ralph S.
4
Cross, James S.
4
Hill, Richard M.
3
Ammann, Paul
2
Chisnall, Peter M.
2
Belz, Christian
1
Bengtsson, Maria
1
Chan, Ricky Y. K.
1
Chisnall, Peter Michael
1
Cox, William E.
1
Cunningham, Ross M.
1
Dodge, H. R.
1
Dodge, H. Robert
1
Folinas, Dimitris
1
Fotiadis, Thomas
1
Frederick, John Hutchinson
1
Freiseisen, Bernhard Martin
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Gritsch, Stephanie
1
Helm, Roland
1
Keller, Kevin Lane
1
Kim, Namwoon
1
Kock, Sören
1
Kuhn, Marc
1
Kütt, Jonas
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Lazer, William
1
Lindgreen, Adam
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Lundgren-Henriksson, Eva-Lena
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Maitland, Angus
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McTavish, Ronald
1
Merigo, Jose Maria
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Mohamed, Nazeem S.
1
Näsholm, Malin H.
1
Pedersen, Carsten Lund
1
Pepels, Werner
1
Pförtsch, Waldemar A.
1
Prout, T. P.
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
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ECONIS (ZBW)
2
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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