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~person:"Adaval, Rashmi"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Minahan, Stella"
~person:"Panggabean, Tota"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
8
Konsumentenverhalten
8
Visual perception
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8
Führungskräfte
3
Managers
3
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Balanced Scorecard
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Balanced scorecard
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Brand
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Facet theory
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Adaval, Rashmi
Bigné Alcañiz, J. Enrique
Minahan, Stella
Panggabean, Tota
Ermer, Beatrice
2
Hofmann, Andreas
2
Badenes-Rocha, Alberto
1
Behe, Bridget K.
1
Borges, Adilson
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Boronczyk, Felix
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Kazemi, Ali
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Phallapa Petison
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Phelan, Sielle
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Ruiz Mafe, Carla
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International journal of retail & distribution management
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Journal of business research : JBR
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ECONIS (ZBW)
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The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
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2
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
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