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~person:"Addeo, Felice"
~person:"Bain, Jessie Kaitlin"
~type_genre:"Accompanied by computer file"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Small store design and marketing effects : experiential developments in SME fashion pop-up store strategies
Alexander, Bethan
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Bain, Jessie Kaitlin
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Multi-channel marketing, branding and retail design : …
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(pp. 163-192)
.
2016
Persistent link: https://www.econbiz.de/10011582608
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The assessment of cultural experience through the measurement of cross-cutting skills : the Giffoni Experience case study
Gallucci, Carmen
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Bellelli, Piera
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Saccà, Giuliana
; …
- In:
Handbook of research on management of cultural products …
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(pp. 83-112)
.
2014
Persistent link: https://www.econbiz.de/10010348393
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