Mashhadi, Aazir Hammad; Ijaz-Ur-Rehman, Qazi - In: International journal of management, economics and … 1 (2012) 1, pp. 19-25
The Purpose of this study is to analyze the impact of Political, Economic, Social and Technological macro environmental forces on Pizza fast food industry in Rawalpindi / Islamabad and suggestions for improvement in their performance. This research work is based on co-relational (survey)...