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~person:"Adisantoso, Julio"
~subject:"Betriebliche Wertschöpfung"
~subject:"KMU"
~subject:"United States"
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Betriebliche Wertschöpfung
KMU
United States
Affordable fashion industry
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Bekleidungsindustrie
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Clothing industry
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Fashion
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Indonesia
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Indonesien
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Micro and small enterprise (MSE) merchants
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Micro-resellers
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Omnichannel readiness dimension
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Adisantoso, Julio
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Asia Pacific journal of marketing and logistics
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Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry
Maulana, Amalia E.
;
Adisantoso, Julio
;
Hartanto, Bobie
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 874-889
Persistent link: https://www.econbiz.de/10014285906
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