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~person:"Adjei, Mavis T."
~person:"Ananthakrishnan, Uttara M."
~subject:"Social Web"
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Social Web
Consumer behaviour
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Internet marketing
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Online retailing
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Online-Handel
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Personalisierung
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Personalization
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Beziehungsmarketing
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Confidence
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Adjei, Mavis T.
Ananthakrishnan, Uttara M.
Law, Rob
4
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3
Midha, Vishal
3
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3
Ye, Qiang
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Information systems research : ISR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
2
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
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