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~person:"Adlakha, Hemant"
~person:"Brito, Maria"
~type_genre:"Article in journal"
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Search: subject_exact:"Literaturwissenschaft"
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China report : a journal of East Asian studies
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The effects of product placement in fictitious literature on consumer purchase intention
Barnhardt, Terrence M.
;
Manzano, Isabel
;
Brito, Maria
; …
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011602953
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2
Globalisation, economic reform and post-modern fiction in contemporary China : a general survey
Adlakha, Hemant
- In:
China report : a journal of East Asian studies
36
(
2000
)
4
,
pp. 591-601
Persistent link: https://www.econbiz.de/10001582323
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