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~person:"Adomeit, Malte"
~subject:"Brand management"
~subject:"Customer satisfaction"
~type:"book"
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Brand management
Customer satisfaction
Brand image
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Brand loyalty
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Corporate Social Responsibility
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Adomeit, Malte
Burmann, Christoph
4
Berndt, Ernst R.
3
Rather, Raouf
3
Aitken, Murray L.
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Alkhawaldeh, Abdelbaset
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Apriyani, Hanny
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Babu, Febina
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Biswal, Santosh Kumar
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Büttner, Miriam
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Dasgupta, Sabyasachi
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Dayanti, Is
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Fetscherin, Marc
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Harfouche, Roula
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Hodson, Julian Michael
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Huber, Frank
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Khamitov, Mansur
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Kucharska, Wioleta
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Levine, Julia
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Mathews, Jose
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Mohan Raj, Prasanna
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Pedeliento, Giuseppe
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Perloff, Jeffrey M.
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Philippe, Henri
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Rajan, Remya
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Ramesh, M. Anil
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Regier, Stefanie
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Roßmann, Patrick
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S, Ananth
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Seiler, Stephan
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Silberhorn, Nadja
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Sohail, M. Sadiq
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Thomson, Matthew
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Usman, Osly
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Vijay, Shiji
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Wang, Xin (Shane)
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Wansink, Brian
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Wille-Baumkauff, Benjamin
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Adibi, Amir Mohammad
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Ahmed, Rizwan
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Markenauthentizität im Kontext von Corporate Social Responsibility
Burmann, Christoph
;
Adomeit, Malte
-
2018
Persistent link: https://www.econbiz.de/10011910870
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