Iuliana, Cetinã; Adrian, Gârdan Daniel; Petronela, … - In: Ovidius University Annals, Economic Sciences Series XI (2011) 2, pp. 196-201
In the actual context, marketing in the dental care services field is confronting with more and more challenging demands. Among them one of the most important one is refering to the need to integrate consumers motivation in the field of marketing strategy. The present research aims to...