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~person:"Aebli, Annika"
~person:"Bauer, Christine"
~person:"Gupta, Sunil"
~subject:"Adaptive advertising"
~subject:"Online-Marketing"
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Adaptive advertising
Online-Marketing
Mobile Anwendung
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Aebli, Annika
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3
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3
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3
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3
Ramos, Ricardo F.
3
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2
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2
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ECONIS (ZBW)
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Tourismus - E-Tourismus - M-Tourismus : Herausforderungen und Trends der Digitalisierung im Tourismus
Landvogt, Markus
;
Brysch, Armin A.
;
Gardini, Marco A.
; …
-
DGT Jahrestagung <19., 2015, Kempten>
-
2017
Persistent link: https://www.econbiz.de/10011622464
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2
Location-based advertising on mobile devices : a literature review and analysis
Bauer, Christine
;
Strauss, Christine
- In:
Management review quarterly : systematic literature …
66
(
2016
)
3
,
pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
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3
App schlägt Anzeige
Gupta, Sunil
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10009722356
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4
For mobile devices, think apps, not ads
Gupta, Sunil
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009724081
Saved in:
5
Conceptualizing context for pervasive advertising
Bauer, Christine
;
Spiekermann, Sarah
- In:
Pervasive advertising
,
(pp. 159-183)
.
2011
Persistent link: https://www.econbiz.de/10009348758
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