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~person:"Afiff, Adi Zakaria"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Bundling strategy
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Consumer behaviour
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Leistungsbündel
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Music industry
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Afiff, Adi Zakaria
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Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
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ECONIS (ZBW)
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Reminiscent bundling and product type influence on intention to purchase : a case in music industry
Hindarto, Chico Adhibaskara Ekananda
;
Afiff, Adi Zakaria
; …
- In:
Competition and cooperation in economics and business : …
,
(pp. 157-166)
.
2018
Persistent link: https://www.econbiz.de/10011949711
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