Filip, Alina; Anghel, Laurentiu-Dan - In: The AMFITEATRU ECONOMIC journal 11 (2009) 26, pp. 288-297
respondents, in the Romanian banking industry. The aim of the study was to research the customer level of loyalty toward Romanian … organizations acting in the retail banking sector. According to similar researches in the field, loyalty is a complex construction … (representing 52,44% of the total retention motivations). At the same time, the results prove that the level of loyalty stated by …