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~person:"Agarwal, Kirti"
~person:"Alireza Roustasekehravani"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Brand
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Markenartikel
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Kfz-Industrie
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Persönlichkeitspsychologie
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attitudinal loyalty
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Agarwal, Kirti
Alireza Roustasekehravani
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International journal of Indian culture and business management : IJICBM
1
Inventi impact: retailing & consumer services
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ECONIS (ZBW)
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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
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2
The effect of brand personality and brand satisfaction on brand loyalty : a conceptual paper
Alireza Roustasekehravani
;
Abu Bakar bin Abdul Hamid
; …
- In:
Inventi impact: retailing & consumer services
(
2015
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10011477223
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