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~person:"Agarwal, Nivedita"
~person:"Bakir, Aysen"
~person:"Moschis, George P."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Agarwal, Nivedita
Bakir, Aysen
Moschis, George P.
Hudders, Liselot
9
Buijzen, Moniek
7
Rozendaal, Esther
6
Singh, Ramendra
6
Cauberghe, Veroline
5
Chikweche, Tendai
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De Jans, Steffi
5
Gupta, Shruti
5
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
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An, Soontae
4
Coffey, Amy Jo
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4
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4
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Barber, Nelson
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Butt, Muhammad Mohsin
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Carpenter, Jason M.
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Chakrabarti, Ronika
3
Coady, David P.
3
Dalsace, Frédéric
3
Dolnicar, Sara
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Fletcher, Richard
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Ghose, Anindya
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Gierl, Heribert
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Laesser, Christian
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Laukkanen, Tommi
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Lebok, Uwe
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Matthes, Jörg
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Nairn, Agnès
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
International journal of retail & distribution management
1
International journal of technology management : IJTM
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of global marketing
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Services marketing quarterly
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
14
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14
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1
Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations
Park, Sukyung
;
Rosca, Eugenia
;
Agarwal, Nivedita
- In:
Technovation : the international journal of …
118
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014249398
Saved in:
2
Frugal innovation for the BoP in Brazil : an analysis and comparison with Asian lead markets
Wimschneider, Christine
;
Agarwal, Nivedita
;
Brem, Alexander
- In:
International journal of technology management : IJTM
83
(
2020
)
1/3
,
pp. 134-159
Persistent link: https://www.econbiz.de/10012286828
Saved in:
3
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
4
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
5
Market driving at Bottom of the Pyramid (BoP) : an analysis of social enterprises from the healthcare sector
Agarwal, Nivedita
;
Chakrabarti, Ronika
;
Brem, Alexander
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 234-244
Persistent link: https://www.econbiz.de/10011855310
Saved in:
6
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
7
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
8
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
9
Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.
;
Ferguson, Jodie L.
;
Zhu, Meng
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 785-801
Persistent link: https://www.econbiz.de/10009376910
Saved in:
10
The ethics of food advertising targeted toward children : parental viewpoint
Bakir, Aysen
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 299-311
Persistent link: https://www.econbiz.de/10003958491
Saved in:
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