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~person:"Agatz, Agatz, N.A.H."
~person:"Bell, David R."
~subject:"Online retailing"
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Online retailing
marketing-operations interface
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Beziehungsmarketing
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Einzelhandel
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Multichannel strategy
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Multikanalvertrieb
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Online-Handel
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Relationship marketing
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Retail trade
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experience attributes
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omnichannel retailing
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quasi-experimental methods
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retail operations
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Consumer behaviour
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Distribution channel
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E-fulfillment
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Konsumentenverhalten
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Vertriebsweg
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demand management
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home delivery
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ketenbeheer
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revenue management
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showrooms
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Agatz, Agatz, N.A.H.
Bell, David R.
Gallino, Santiago
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Moreno, Antonio
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Ferguson, Mark
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Customer supercharging in experience-centric channels
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
Saved in:
2
Offline showrooms in omnichannel retail : demand and operational benefits
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1629-1651
Persistent link: https://www.econbiz.de/10011855647
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