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~person:"Agbokanzo, Koffi Selom"
~person:"Dolnicar, Sara"
~subject:"Marketingmanagement"
~subject:"Persönlichkeitspsychologie"
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Marketingmanagement
Persönlichkeitspsychologie
Tourism marketing
8
Tourismusmarketing
8
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4
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4
Brand image
3
Holiday behaviour
3
Markenimage
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Market segmentation
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Agbokanzo, Koffi Selom
Dolnicar, Sara
Wiesner, Knut A.
5
Dettmer, Harald
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Kumar, Vikas
3
Laesser, Christian
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Avraham, Eli
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Otten, Sabine
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Ray, Nilanjan
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Strategic marketing in tourism services
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
2
The role of market segmentation in strategic tourism marketing
Dolnicar, Sara
- In:
Strategic marketing in tourism services
,
(pp. 17-34)
.
2012
Persistent link: https://www.econbiz.de/10009581860
Saved in:
3
Self-congruity theory : to what extent does it hold in tourism?
Boksberger, Philipp
;
Dolnicar, Sara
;
Laesser, Christian
; …
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
4
,
pp. 454-464
Persistent link: https://www.econbiz.de/10009247526
Saved in:
4
Personality and motivation matter in touring holidays : a preliminary investigation into heterogeneity among touring travelers
Gountas, John
;
Dolnicar, Sara
;
Gountas, Sandra
- In:
Tourism analysis : an interdisciplinary tourism & …
16
(
2011
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10009388291
Saved in:
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