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~person:"Aghakhani, Hamed"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed
;
Main, Kelley J.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
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