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~person:"Agheshlouei, Hamed"
~person:"Charters, Steve"
~subject:"Markenimage"
~subject:"Wein"
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Markenimage
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Brand equity
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Markenwert
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Journal of promotion management : JPM
1
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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ECONIS (ZBW)
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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2
Les facteurs clés de succès d'un système productif local entrepreneurial et d'un cluster en avance sur son temps : le Sancerre
Michaux, Valéry
;
Charters, Steve
;
Jolly, Sylvie
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 57-70)
.
2014
Persistent link: https://www.econbiz.de/10010442552
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