//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Agnihotri, Arpita"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Diversifizierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
1992-2009
1
Brand image
1
Business recovery
1
Diversification
1
Diversifikation
1
Harley-Davidson Motor Company
1
Markenimage
1
Motorcycle
1
Motorrad
1
Unternehmenssanierung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Dissertation u.a. Prüfungsschriften
Fallstudie
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Language
All
English
1
Author
All
Agnihotri, Arpita
Beard, Alison
2
Brauer, Matthias
2
Himanshu
2
Khanzode, Kirti
2
Lanjouw, Peter
2
Murgai, Rinku
2
Müller-Stewens, Günter
2
Puri, Sandeep
2
Stern, Nicholas H.
2
Al-Saleh, Yasser
1
Argarwal, Raveesh
1
Baak, Thomas
1
Beyer, Mark
1
Brauckmann, Christian
1
Brinkmann, Volker
1
Busch, Ramona
1
Bygstad, Bendik
1
Böhnke, Rolf
1
Bühner, Rolf
1
Bürkner, Hans-Joachim
1
Di Domenico, Marialaura
1
Dorenkamp, Axel
1
Drebes, Jürgen
1
Duysters, Geert
1
Dyck, Bruno
1
Dyckhoff, Bernhard
1
Döhmen, Hans P.
1
Eber, Klaus
1
Erdorf, Stefan
1
Feldhaus, Reinhard Hermann
1
Ferstl, Christian
1
Fey, Andreas
1
Freygang, Winfried
1
Ganz, Matthias
1
Gautam, Taruna
1
Gebert, Frank
1
Glowik, Mario
1
Graßy, Oliver
1
Greune, Malte
1
more ...
less ...
Published in...
All
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Turnaround of Harley Davidson : cult brand or strategic fit approach?
Agnihotri, Arpita
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10009768648
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->