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~person:"Agrawal, Richa"
~type_genre:"Fallstudie"
~type_genre:"Mikroform"
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Threat of a "me too" perception : a case of Café Coffee Day
Agrawal, Richa
- In:
The marketing review
9
(
2009
)
3
,
pp. 251-271
Persistent link: https://www.econbiz.de/10003883397
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