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~person:"Ahearne, Michael"
~person:"Bellenger, Danny N."
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
B-to-B-Marketing
12
Business-to-business marketing
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Brand image
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Ahearne, Michael
Bellenger, Danny N.
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Nyadzayo, Munyaradzi W.
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Bush, Alan J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
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