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~person:"Ahearne, Michael"
~person:"Biedenbach, Galina"
~person:"Kumar, V."
~person:"Romaniuk, Jenni"
~subject:"Markenimage"
~subject:"Performance pay"
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Markenimage
Performance pay
B-to-B-Marketing
27
Business-to-business marketing
27
Brand image
9
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
7
Relationship marketing
7
Salespeople
6
Verkaufspersonal
6
Brand management
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Markenführung
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Performance measurement
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Performance-Messung
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Customer value
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Kundenwert
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Anforderungsprofil
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Brand equity
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Contingency theory
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Customer satisfaction
2
Emerging economies
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Emerging markets
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Kontingenztheorie
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Kundenzufriedenheit
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Leistungsentgelt
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Allocation
1
Allokation
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Arbeitsleistung
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Arbeitspsychologie
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Ahearne, Michael
Biedenbach, Galina
Kumar, V.
Romaniuk, Jenni
Christodoulides, George
4
Brown, Brian P.
3
Glynn, Mark S.
3
Krause, Juliane
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Anees-ur-Rehman, Muhammad
2
Bausback, Nadine
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Bengtsson, Maria
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Brown, Brian
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Casidy, Riza
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De Chernatony, Leslie
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Donthu, Naveen
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Ewing, Michael
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Ferguson, Jodie L.
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Homburg, Christian
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Hughes, Douglas E.
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Ivanova-Gongne, Maria
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Jiang, Yanxin
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Koporcic, Nikolina
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Marquardt, Adam J.
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Matanda, Margaret J.
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O'Cass, Aron
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Pitt, Leyland F.
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Richter, Markus
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Saraniemi, Saila
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Shabbir, Rizwan
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Aagerup, Ulf
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Adeola, Ogechi
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Agnihotri, Raj
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Brand equity of defectors and never boughts in a business financial market
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1261-1268
Persistent link: https://www.econbiz.de/10008807140
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