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~person:"Ahearne, Michael"
~person:"Godefroid, Peter"
~person:"Kumar, V."
~subject:"Brand management"
~subject:"Climate change"
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Ahearne, Michael
Godefroid, Peter
Kumar, V.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
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2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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