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~person:"Ahearne, Michael"
~person:"Godefroid, Peter"
~person:"Kumar, V."
~subject:"Marketingtheorie"
~type:"book"
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Marketingtheorie
B-to-B-Marketing
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Business-to-business marketing
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Investitionsgütermarketing
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Anforderungsprofil
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Marketing theory
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Ahearne, Michael
Godefroid, Peter
Kumar, V.
Claßen, Matthias
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Lilien, Gary L.
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Douven, Salima S.
2
Aufderheide, Detlef
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Backhaus, Klaus
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Betz, Michael
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Brecheis, Dieter
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Ehret, Michael
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Grewal, Rajdeep
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Jacob, Frank
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Kleinaltenkamp, Michael
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Kuhlmann, Christian
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Mitre̜ga, Maciej
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Nolte, Philipp Johannes
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Petersen, J. Andrew
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Schütze, Roland
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Schütze, Roland S.
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Sheth, Jagdish N.
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Späth, Georg-Michael
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Business-to-business
Kumar, V.
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2012
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