//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahearne, Michael"
~person:"Kapferer, Jean-Noël"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Luxusgüter"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Luxury goods
26
Luxusgüter
26
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
12
Markenführung
12
Luxury
6
Markenartikel
6
Brand
4
Marketing management
4
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Luxusgut
3
Nachhaltige Entwicklung
3
Price
3
Rarity
3
Sustainable development
3
Vergleich
3
Wirtschaftswachstum
3
Age group
2
Altersgruppe
2
CSR
2
Fashion
2
Growth
2
Marketing
2
Marketingstrategie
2
Millennials
2
Mode
2
Nachhaltigkeit
2
Perception
2
Preis
2
Social responsibility
2
Sustainability
2
Wahrnehmung
2
luxury
2
Art
1
Artists
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Ahearne, Michael
Kapferer, Jean-Noël
Ko, Eunju
6
Mosca, Fabrizio
5
Ozuem, Wilson
5
Azemi, Yllka
3
Bastien, Vincent
3
Hennigs, Nadine
3
Holthaus, Lina
3
Horn, Carmen
3
Kitchen, Philip J.
3
Moore, Christopher
3
Perret, Jens K.
3
Pitt, Leyland F.
3
Truong, Yann
3
Vaih-Baur, Christina
3
Wiedmann, Klaus-Peter
3
Aeberhard, Marc
2
Bai, Huifeng
2
Briot, Eugénie
2
Conrady, Roland
2
Gallo, Rosalia
2
Klarmann, Christiane
2
König, Verena
2
Liersch, Anna
2
Liu, Sindy
2
McAleer, Michael
2
McColl, Julie
2
McColl, Rod
2
Mohiuddin, Muhammad
2
Perry, Patsy
2
Pietzcker, Dominik
2
Reyneke, Mignon
2
Ruetz, David
2
Simmons, Geoff
2
Su, Zhan
2
Yao, Alex
2
Ahmed, Rizwan Raheem
1
Ahuja, Yukti
1
Algumzi, Areej
1
more ...
less ...
Published in...
All
Journal of personal selling & sales management : JPSSM
1
Luxury marketing : a challenge for theory and practice
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
2
More on luxury anti-laws of marketing
Bastien, Vincent
;
Kapferer, Jean-Noël
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 19-34)
.
2013
Persistent link: https://www.econbiz.de/10009667686
Saved in:
3
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
4
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->