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~person:"Ahlert, Dieter"
~person:"Douglas, Susan P."
~subject:"Brand image"
~subject:"Globalization"
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Brand image
Globalization
Internationales Marketing
37
International marketing
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6
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Ahlert, Dieter
Douglas, Susan P.
Diamantopoulos, Adamantios
12
Laroche, Michel
8
Cleveland, Mark
7
Manrai, Ajay K.
7
Steenkamp, Jan-Benedict E. M.
7
Swoboda, Bernhard
7
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6
Jin, Byoungho
6
Magnusson, Peter
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Rajagopal
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Riefler, Petra
5
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Zentes, Joachim
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Bruno, Pascal
4
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Cleff, Thomas
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Coulter, Robin A.
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Davvetas, Vasileios
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Hennessey, H. David
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Hewett, Kelly
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Klein, Kristina
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Kowalik, Izabela
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Mohammad Falahat
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Strizhakova, Yuliya
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Vescovi, Tiziano
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Walter, Nadine
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Bardhi, Fleura
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Bartsch, Fabian
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Batra, Rajeev
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Cavusgil, S. Tamer
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Craig, C. S.
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Dawar, Niraj
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IMADI.net-Projektbericht
2
International marketing ; Vol. 1
2
Effects of globalization on the firm
1
International marketing ; Vol. IV
1
Japan and the world economy : international journal of theory and policy
1
Journal of international marketing
1
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ECONIS (ZBW)
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Internationalisierung von KMU : Erfolgsfaktorenforschung und Benchmarking bei KMU ; Abschlussbericht zum Praxisprojekt "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2008
Persistent link: https://www.econbiz.de/10003792653
Saved in:
2
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
3
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
4
Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
Saved in:
5
Internationale Markenführung in Dienstleistungsnetzwerken : Internationalisierung von KMU ; Bericht zum ersten Projektschritt des Teilprojektes "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2007
Persistent link: https://www.econbiz.de/10003792607
Saved in:
6
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
7
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2006
Persistent link: https://www.econbiz.de/10003410968
Saved in:
8
Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter
;
Wunderlich, Maren
;
Ziegler, Jens
-
2002
Persistent link: https://www.econbiz.de/10001718839
Saved in:
9
Building global brands in the 21st century
Craig, C. S.
;
Douglas, Susan P.
- In:
Japan and the world economy : international journal of …
12
(
2000
)
3
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001505430
Saved in:
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