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~person:"Ahlert, Dieter"
~person:"Jeon, Doh-Shin"
~person:"Krcmar, Helmut"
~subject:"Business-to-business marketing"
~type_genre:"Case study"
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Business-to-business marketing
Bundling strategy
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Leistungsbündel
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Deutschland
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Germany
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KMU
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SME
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B-to-B-Marketing
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Betriebliches Informationssystem
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Comparison
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Competitive strategy
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DIY retail
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Globalisierung
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Globalization
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Heimwerkermarkt
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Organisatorischer Wandel
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Product life cycle
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Retail assortment
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SWOT analysis
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Telekommunikationsausrüster
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Ahlert, Dieter
Jeon, Doh-Shin
Krcmar, Helmut
Bertini, Marco
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Kowalkowski, Christian
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Tavassoli, Nader T.
2
Bröker, Tillmann
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Gleich, Ronald
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Kawohl, Julian
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Kes, Isabelle
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Kes, Peter
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Kindström, Daniel
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Nordin, Fredrik
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Reiff, Gerhard Willi
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Reinkemeier, Christoph
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Reutter, Stefan
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Schneckenburger, Timo
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Teichmann, Julia
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ECONIS (ZBW)
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Best Practices des Solution Sellings
Ahlert, Dieter
;
Kawohl, Julian
-
2008
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