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~person:"Ahlert, Dieter"
~person:"Neidhart, Michael"
~type_genre:"Graue Literatur"
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Consumer behaviour
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Consumer goods industry
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Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
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